Customer driven business development

The presentation covers the topic of feeding customer feed-back into the product definition and development processes. Two case studies are used as illustration. The focus of the presentation is consumer products. Some of the topics covered include:

- How do you solicit feed-back from consumers?
- What is a pizza group?
- Which pitfalls should you avoid?
- What is special about working with consumers?
- Which conclusions can you reasonably draw from a user group study?

Download the slides here!