Customer driven business development
The
presentation covers the topic of feeding customer feed-back into the product definition and development processes. Two case studies are used as illustration. The focus of the presentation is consumer products. Some of the topics
covered include:
- How do you solicit feed-back from consumers?
- What is a pizza group?
- Which pitfalls should you avoid?
- What is special about working with consumers?
- Which conclusions can you reasonably draw from a user group study?
Download the slides here!
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